As a promoter/owner of a number of venues, I'm often approached by people that want to work for me.
I love to see that there are so many hungry people out there looking to cash in on promoting, but what I have noticed is that many people have NO IDEA of the right way to do it.
Like with most things, there is a right way and a wrong way that you can approach an owner and since so many people don't realize these (obvious?) things, I thought I would post a few easy ground rules:
Be Professional: You're looking to work for someone, show them you're professional if you want them to hire you.
Come Prepared: When you come to meet with the owner, be prepared to answer all their questions, have a promoting resume, give them something to remember you (business card, leave behind presentation, something)
A few important things NOT to do:
Don't approach the owner/manager during business hours: They are extremely busy during this time and they are not happy to have people bothering them about jobs while they are working. To an owner, if you don't know that its a bad idea to bother them while they are working, then you are not the kind of person they want working for them.
Don't Be overly Aggressive: It's good to be persistent, but don't be too aggressive. I've had people get in my face and get pushy while asking me for a JOB!
Don't Promise the World...and not deliver: Be realistic with what you can do for them or what you are offering. I know that most people are going to BS their resume a little or exaggerate how many people they can pull to a party...i do that stuff too. But just don't make insanely unrealistic promises because you'll just be wasting your time and their time and if you do that, you'll burn that bridge with that owner and there's a good chance they'll tell other owners about you too.
Good luck!
Tuesday, March 27, 2007
Monday, March 26, 2007
Characteristics of a Promoter
I hope you had a good weekend and got through the roughest day of the week, Monday...
As I mentioned last week, someone will ask me at least once per day..."what does it take to be a promoter"? People seem to be very interested in learning about the business but for some reason they assume that they don't have "what it takes" to be a success.
So last week I wrote to you about the "Promoter Myth's" that are often tied to this business and showed you how they are just that...myth's.
If you missed it, you can see the previous post or you can you can find it here on my site: http://www.partypromoterguide.com/news8.html
Well, the question still remains, "What does it take to be a promoter"?
In Part 2 of the two-part email series, I'm going to briefly show you some of the key characteristics and traits of the most successful promoters in the world...
3 Most Common Characteristics and Traits of Big time Promoters:
- They're Proactive: Over my years, I've realized that being proactive is the difference between the people that make it big and the people that fail, in promoting.
Thinking ahead of the curve, seeing opportunities before every-one else and taking advantage of them is an amazing way to pad your wallet without a lot of work.
If you're going away on Spring Break, be proactive and set up a party for everyone in your school. All it would take would be a bunch of phone calls and a little work before you leave and you could have your entire Spring Break paid for! (I know it works,because I did it)
Don't wait for people to tell you "I wish we had an after-hours party to go to this weekend"...be proactive and see that an after-hours following a big event is a good chance for you to cash-in and set it up way ahead of time!
- They are Outgoing: Your job as a promoter is to get as many people to come to your party as possible. Ideally, you'd like everyone in the place to know you, and be there for you.
Your name is going to help you pull people to your parties, so you want to make sure everyone knows it!
In order for you to be well-known, you're going to have to be outgoing and meet as many people as you can.
This means you are going to have to approach random people in odd places, such as:
-your classes
-at your gym
-in your office
-on the street
-etc.
Also, when you're at your party there are going to be tons of people there that you will not know...friends of friends or random walk-in's and it's to your benefit to approach them so you can win them as a client...and the more clients you have the more money you will get.
So the more outgoing you are, the more people you will know, the more clients you will have, and the more money you will earn!(Sounds pretty easy, right?)
- They are VERY Interested in Making BIG Money: I hope this doesn't sound too shallow, but it's true. All the successful promoters I know are out to make a lot of money...and they do!
When I started out in this business, I didn't have any experience, and I didn't have special skills. But I WANTED to make--actually, I NEEDED to make--money...and that drove me to become successful.
When I started out 10 years ago, I didn't have most of the traits that typical promoters had...like being outgoing, a leader, being proactive, or just creative...but what I did have was a strong desire to make lots of money, so that forced me to learn these skills in order to be successful. I had to be outgoing or people wouldn't show up and I had to be creative to think of ways to get people to my party. If you don't have these skills, don't worry too much, you can learn them on the go!
I hope this clears up some of the myth's about promoters and shows you that just about anyone from any walk of life can make great money throwing or promoting parties...so NO excuses. Now go out and throw a party!
As I mentioned last week, someone will ask me at least once per day..."what does it take to be a promoter"? People seem to be very interested in learning about the business but for some reason they assume that they don't have "what it takes" to be a success.
So last week I wrote to you about the "Promoter Myth's" that are often tied to this business and showed you how they are just that...myth's.
If you missed it, you can see the previous post or you can you can find it here on my site: http://www.partypromoterguide.com/news8.html
Well, the question still remains, "What does it take to be a promoter"?
In Part 2 of the two-part email series, I'm going to briefly show you some of the key characteristics and traits of the most successful promoters in the world...
3 Most Common Characteristics and Traits of Big time Promoters:
- They're Proactive: Over my years, I've realized that being proactive is the difference between the people that make it big and the people that fail, in promoting.
Thinking ahead of the curve, seeing opportunities before every-one else and taking advantage of them is an amazing way to pad your wallet without a lot of work.
If you're going away on Spring Break, be proactive and set up a party for everyone in your school. All it would take would be a bunch of phone calls and a little work before you leave and you could have your entire Spring Break paid for! (I know it works,because I did it)
Don't wait for people to tell you "I wish we had an after-hours party to go to this weekend"...be proactive and see that an after-hours following a big event is a good chance for you to cash-in and set it up way ahead of time!
- They are Outgoing: Your job as a promoter is to get as many people to come to your party as possible. Ideally, you'd like everyone in the place to know you, and be there for you.
Your name is going to help you pull people to your parties, so you want to make sure everyone knows it!
In order for you to be well-known, you're going to have to be outgoing and meet as many people as you can.
This means you are going to have to approach random people in odd places, such as:
-your classes
-at your gym
-in your office
-on the street
-etc.
Also, when you're at your party there are going to be tons of people there that you will not know...friends of friends or random walk-in's and it's to your benefit to approach them so you can win them as a client...and the more clients you have the more money you will get.
So the more outgoing you are, the more people you will know, the more clients you will have, and the more money you will earn!(Sounds pretty easy, right?)
- They are VERY Interested in Making BIG Money: I hope this doesn't sound too shallow, but it's true. All the successful promoters I know are out to make a lot of money...and they do!
When I started out in this business, I didn't have any experience, and I didn't have special skills. But I WANTED to make--actually, I NEEDED to make--money...and that drove me to become successful.
When I started out 10 years ago, I didn't have most of the traits that typical promoters had...like being outgoing, a leader, being proactive, or just creative...but what I did have was a strong desire to make lots of money, so that forced me to learn these skills in order to be successful. I had to be outgoing or people wouldn't show up and I had to be creative to think of ways to get people to my party. If you don't have these skills, don't worry too much, you can learn them on the go!
I hope this clears up some of the myth's about promoters and shows you that just about anyone from any walk of life can make great money throwing or promoting parties...so NO excuses. Now go out and throw a party!
Wednesday, March 21, 2007
Promoter Myth's
This St. Patrick's Day was better than I expected. I hosted 2 events and an after-hours at a hotel...so it took me a good 3 days to recover from the weekend. Damn, I love the "holiday's".
I'm back and I wanted to address a question that I'm asked so often that it kills me..."what does it take to be a promoter"
I wrote a 2 part email to all of my newsletter subscribers about it--but the feedback I got on this article was so good, that i figured I should post it here for everyone to read.
Feel free to leave any feedback...
What it Takes to Be a Promoter--Part 1--Promoter Myth's
When you're starting out in any new business one of the most common questions people ask themselves is "do i have what it takes to make it in this business". By nature, people always seem to doubt that they have the skills or the born ability to be successful in a business...which is why I commonly get asked:
"what does it take to be a promoter"?
I'm doing a 2 part post to answer this question. ..
The first post will dispel many of the more common "promoter myth's" that surround the job.
In the second email, I'm going to give you the "characteristics of a successful promoter"...so be sure to check it out next week.
So lets start this week with some of the most common "Promoter Myth's" that people tie to the job...
-You Have to be A Guy: I've heard people say only men can make it in this business. **FALSE**. When you're first starting out, it's actually easier to be a female. Men will go where the women are...it's a fact. It's much easier to pull groups of men to your parties than it is to pull women. So, if you're a female, you already have better access to groups of women (your friends, girls in your classes or women you work with etc) who trust you and will happily go to your party...and having big groups of women makes it easier to throw a good party.
It also helps to be female when you're promoting to girls that you don't know--it's easier to gain their trust when a female is promoting to them--they don't think it's a shady party or one of those that has 100 guys and only 5 girls.
Some of the MOST successful promoters I know are women. It's true that there are more men than women promoters, but all the female promoters that i know are very successful...so my advice to all women out there--give it a try!
-You Need a Degree in Business: **FALSE** It's very common these days for people to think that you need a degree in something to be successful in that business. But promoting is one of those jobs that they don't teach you about in school, but rather, it's learned on the job. You can learn everything you need on the job (or if you want to save time and money, read my guide)
-Mr. (or Ms.) Popular: **FALSE** You don't have to be born popular, but it doesn't hurt if you are. If you're not already popular, promoting will make you well known, very quickly. If you're not popular before you begin, that's not a problem, but you might have to work a little harder to get out there and let people know about your party.
If you are already popular and have lots of groups of friends, it'll make your job that much easier. But again, this is something that you will develop as you do the job. The longer you promote, the more well known you will become (which means your job will get easier and easier as time goes on)
-You have to be the Life of the Party: Again,**FALSE**. You don't have to be the life of the party, but it certainly doesn't hurt. I've known a few promoters that don't love going out, but they look at the job from a business point of view and still manage to throw amazing parties. They go out every night, but they don't party hard---they just do their work and go home. Personally, I love my job and enjoy partying, so I never mind being in the middle of a good party!
Those are some of the most common "myth's" i hear people say about promoters, but I want you to know they are ALL FALSE. People love to talk about others and when you are doing well with your business and bringing in lots of money, people are going to get jealous and say things to discourage you...DON'T LET THEM!
-Next post will cover "characteristics and traits of a promoter"
I'm back and I wanted to address a question that I'm asked so often that it kills me..."what does it take to be a promoter"
I wrote a 2 part email to all of my newsletter subscribers about it--but the feedback I got on this article was so good, that i figured I should post it here for everyone to read.
Feel free to leave any feedback...
What it Takes to Be a Promoter--Part 1--Promoter Myth's
When you're starting out in any new business one of the most common questions people ask themselves is "do i have what it takes to make it in this business". By nature, people always seem to doubt that they have the skills or the born ability to be successful in a business...which is why I commonly get asked:
"what does it take to be a promoter"?
I'm doing a 2 part post to answer this question. ..
The first post will dispel many of the more common "promoter myth's" that surround the job.
In the second email, I'm going to give you the "characteristics of a successful promoter"...so be sure to check it out next week.
So lets start this week with some of the most common "Promoter Myth's" that people tie to the job...
-You Have to be A Guy: I've heard people say only men can make it in this business. **FALSE**. When you're first starting out, it's actually easier to be a female. Men will go where the women are...it's a fact. It's much easier to pull groups of men to your parties than it is to pull women. So, if you're a female, you already have better access to groups of women (your friends, girls in your classes or women you work with etc) who trust you and will happily go to your party...and having big groups of women makes it easier to throw a good party.
It also helps to be female when you're promoting to girls that you don't know--it's easier to gain their trust when a female is promoting to them--they don't think it's a shady party or one of those that has 100 guys and only 5 girls.
Some of the MOST successful promoters I know are women. It's true that there are more men than women promoters, but all the female promoters that i know are very successful...so my advice to all women out there--give it a try!
-You Need a Degree in Business: **FALSE** It's very common these days for people to think that you need a degree in something to be successful in that business. But promoting is one of those jobs that they don't teach you about in school, but rather, it's learned on the job. You can learn everything you need on the job (or if you want to save time and money, read my guide)
-Mr. (or Ms.) Popular: **FALSE** You don't have to be born popular, but it doesn't hurt if you are. If you're not already popular, promoting will make you well known, very quickly. If you're not popular before you begin, that's not a problem, but you might have to work a little harder to get out there and let people know about your party.
If you are already popular and have lots of groups of friends, it'll make your job that much easier. But again, this is something that you will develop as you do the job. The longer you promote, the more well known you will become (which means your job will get easier and easier as time goes on)
-You have to be the Life of the Party: Again,**FALSE**. You don't have to be the life of the party, but it certainly doesn't hurt. I've known a few promoters that don't love going out, but they look at the job from a business point of view and still manage to throw amazing parties. They go out every night, but they don't party hard---they just do their work and go home. Personally, I love my job and enjoy partying, so I never mind being in the middle of a good party!
Those are some of the most common "myth's" i hear people say about promoters, but I want you to know they are ALL FALSE. People love to talk about others and when you are doing well with your business and bringing in lots of money, people are going to get jealous and say things to discourage you...DON'T LET THEM!
-Next post will cover "characteristics and traits of a promoter"
Tuesday, March 13, 2007
St. Patricks Day 2007
Just a quick note to remind everyone that this Saturday, March 17th is one of the biggest party day's of the year...St. Patrick's Day!
St. Patty's day has become another one of those holiday's that is celebrated by most people no matter what their heritage or religion. These types of holiday's always make for a good time...but more importantly, they make for a great money making party!
People come out in huge numbers on St. Patrick's day and since its falling on a Saturday this year, you can be sure that people will be out in RECORD numbers!
Don't let these money making parties pass you bye...jump on the St. Patty's day bandwagon, organize a party around a St. Patty's theme, and cash in on the droves of party goers that will be running wild this weekend!
Happy St. Patrick's Day!
St. Patty's day has become another one of those holiday's that is celebrated by most people no matter what their heritage or religion. These types of holiday's always make for a good time...but more importantly, they make for a great money making party!
People come out in huge numbers on St. Patrick's day and since its falling on a Saturday this year, you can be sure that people will be out in RECORD numbers!
Don't let these money making parties pass you bye...jump on the St. Patty's day bandwagon, organize a party around a St. Patty's theme, and cash in on the droves of party goers that will be running wild this weekend!
Happy St. Patrick's Day!
Saturday, March 10, 2007
Spring Break is Here!
It's that time of the year again where 1,000's of college & high school kids get together in one location and let off the steam from a years worth of tests, papers, teachers and work...Spring Break!
What could be better than a week filled of 24/7 straight partying?
As you may know, I started in this business just as a way to make money to help me afford Spring Break when I was a college student...I never dreamt it would turn into a full-time careers. So, one of the top questions I get from college kids that are new to the business is "how can I promote parties to go on Spring Break free, like you did". I wrote an article for my Gold-en Rules Newsletter outlining a couple ways how. If you're interested in reading that check out "3 Ways to go on Spring Break FREE".
As a full time party promoter, I now view spring break from a slightly different angle...to me it's a week's worth of money making opportunities! When I was promoting in college, I made it a point to set up at least 1 or 2 parties in the city that I was going to be in for Spring Break...that way I could have my trip paid for with only 2 nights of work. It wasn't tough to get people to my party either since most of my school was going to the same location--all I had to do was promote it at school a couple weeks before we went away.
Now that I'm out of college, I still make sure to take advantage of the huge money making opportunities and I organize parties in a city that is a major spring break attraction.
For the most part, the hot spring break locations are the same each year...top spots are normally Cancun, Acapulco, South Beach and Daytona Beach to name a few. Check out SpringBreak.com's list of top destinations here. I try to change up my location each year to keep it fun and fresh.
What I basically do is pick a location a few months before Spring Break rolls around and cut a deal with a venue to promote that spot. Different venues will give different deals, so I call around to as many places as I can before deciding. Then I recruit students from all different colleges to help me promote my party to other students on their campus. Students jump at the chance to promote parties to make some extra cash to help pay for their spring break, plus they get lots of hook ups when they come down on Spring Break...and I get an army of workers to promote my parties for me. Its a win-win.
What could be better than a week filled of 24/7 straight partying?
As you may know, I started in this business just as a way to make money to help me afford Spring Break when I was a college student...I never dreamt it would turn into a full-time careers. So, one of the top questions I get from college kids that are new to the business is "how can I promote parties to go on Spring Break free, like you did". I wrote an article for my Gold-en Rules Newsletter outlining a couple ways how. If you're interested in reading that check out "3 Ways to go on Spring Break FREE".
As a full time party promoter, I now view spring break from a slightly different angle...to me it's a week's worth of money making opportunities! When I was promoting in college, I made it a point to set up at least 1 or 2 parties in the city that I was going to be in for Spring Break...that way I could have my trip paid for with only 2 nights of work. It wasn't tough to get people to my party either since most of my school was going to the same location--all I had to do was promote it at school a couple weeks before we went away.
Now that I'm out of college, I still make sure to take advantage of the huge money making opportunities and I organize parties in a city that is a major spring break attraction.
For the most part, the hot spring break locations are the same each year...top spots are normally Cancun, Acapulco, South Beach and Daytona Beach to name a few. Check out SpringBreak.com's list of top destinations here. I try to change up my location each year to keep it fun and fresh.
What I basically do is pick a location a few months before Spring Break rolls around and cut a deal with a venue to promote that spot. Different venues will give different deals, so I call around to as many places as I can before deciding. Then I recruit students from all different colleges to help me promote my party to other students on their campus. Students jump at the chance to promote parties to make some extra cash to help pay for their spring break, plus they get lots of hook ups when they come down on Spring Break...and I get an army of workers to promote my parties for me. Its a win-win.
Welcome
In early February, I released the first ever "How to" e-book on Party Promoting. The guide was designed to teach people how to make money as a promoter for Night Clubs, Bars and all things in Nightlife.
Since the release, the response I've gotten on the book has been amazing and I've been getting a tremendous amount of emails from readers asking for help. I literally get dozens of emails a day asking various questions about getting started in party promoting.
While I do take the time to respond to just about everyone that emails me, I've found that a lot of the questions are same...so I thought that if I started a blog where I could publicly address many of the popular questions and topics, everyone could post their comments and add their insight, which means everyone would benefit!
So I'm going to try this out for a while and see how it goes...feel free to leave me any feedback on the blog, the book, or anything else involving promoting.
Best,
DG
Since the release, the response I've gotten on the book has been amazing and I've been getting a tremendous amount of emails from readers asking for help. I literally get dozens of emails a day asking various questions about getting started in party promoting.
While I do take the time to respond to just about everyone that emails me, I've found that a lot of the questions are same...so I thought that if I started a blog where I could publicly address many of the popular questions and topics, everyone could post their comments and add their insight, which means everyone would benefit!
So I'm going to try this out for a while and see how it goes...feel free to leave me any feedback on the blog, the book, or anything else involving promoting.
Best,
DG
Subscribe to:
Posts (Atom)
Posts
