For the past few weeks, I've been going through my email in-box,trying to catch up with everything and respond to as many promoting emails as I can.
There has been one common question that keeps on popping up though, and I thought I'd answer it for you, in case this is something that's been going through your head.
The question that keeps on coming up is basically: "With the weak economy, is this a bad time to be a promoter or start a promoting business"?
I can honestly say, NO, this is NOT a bad time to be a promoter...
...in fact, this might be one of the best times, EVER!
I know you are thinking to yourself, "how can that be? All I hear on the news is:
High Gas prices...Rising Food costs...Major companies going bankrupt...Auto companies laying off 1,000's of employees...Coffee stores closing 100's of locations..."
With all the bad news in the headlines, it's easy to think it's a terrible time to work for yourself or start your own company...
...but fact is, it's the exact opposite.
I truly believe its a great time to get into this business and if times were tough and there wasn't enough business to go around i personally wouldn't be telling other people to jump into the business that pays my bills. I would discourage people to become promoters...
But my business hasn't slowed down at all in the last year and I've thrown some of my biggest parties in the past few years in 2008.
Here are 3 HUGE reasons why it's a GREAT time to be a promoter:
1) Venues have fixed overhead costs and need to be filled in order to pay their bills and make money.
When times are tough, they rely MORE on promoters to help pull in their crowds.
Promoters only get paid for the people that they bring to the venue so if they fill the place, its a win-win for the promoters and the venues.
Owners and managers that once felt they didn't need promoters to fill their venue are quickly changing their thought process when business slows down even a little.
Take advantage of this opportunity!
2) When you work for yourself, you can't be laid off:
Sure, business could slow down, but if you work hard you will never be out of a job...
...That is not true when you work for someone else.
You could be the best employee, but if you make too much money, then you might be the first to go when they need to cut costs. If you are new to the company then they might fire you first since you don't have seniority. Like it or not, when you work for someone else, your career, paycheck, and *life* are in their hands, not yours.
3) Promoting can be done in your part time:
With the cost of everything going up, who couldn't use some extra money to help them offset the high prices?
If you're looking for a way to help supplement your pay check with a part time job or a small business, promoting parties can provide that.
As a promoter, you could easily keep your day job or remain in school and throw parties in your part time to help keep you afloat during the tough times. There are little to no start up costs involved so its the perfect business to try out and see if you can earn some part-time cash.
Have you ever dreamed of owning your very own business?
If so, you're not alone...I was reading some statistics the other day about "owning your own business" and the numbers are pretty amazing.
Almost half (47%) of Americans want to own their own business while only 18% actually do. That means most people are dreaming about it, while very few are actually taking the steps to do it!
Now is as good of a time as any to be a promoter, so if you're thinking about getting into the business or you're looking to take your business to the next level, now is the time to do it...
...so stop dreaming and take the next step!
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6 comments:
This is true up to a certain extent. It depends on who your client base is. If you have A-list celbrities at your events then of course business won't slow down. After all their so rich that the econoomy isn't putting a dent in their pocket. As far as the average joe is concerned I think they need to be more careful. Esecially putting their own money up. It is a gamble and I think it is a matter of if your willing to take the risk. College kids don't usually have money anyway so they will probably find a way to scrap up some funds to party regardless. I suggest talking with other promoters that aren't fly by nighters. On social sites like myspace if you don't know any personally. If promoting was as easy as some claimed everybody would be doing it.
There are lots of promoters out there doing it, but most don't know what they are doing or how to make it into a legit biz.
All bizness is a risk!
yeah and some businesses are riskier than others...especially for a beginner it could be hit and miss. There is always a success story no matter what it is. Whether it is a lottery winner, professional gambler, or, bank robber who retired rich. One must weight their chance of success in any given market. Anything can be done. The real question is, is it viable at the moment with your skills. Promotion is a learning curve just like every business. Proceed with caution!
While all the comments raise good points, i personally think its weak to stay out of something because you could fail or it could be hard.
Everything has a learning curve, and everyone is a beginner at some point...but that doesn't mean you shouldn't try it.
There are some that like to live life passively and hope that good things will come to them or hope that the "right time" will come...and then there are those that are aggressive and take action...
Which person do you think is more successful?
I agree with David Gold. Nothing ventured Nothing gained. We are Americans we are the most creative risk takers on the planet. Just do it!!!!! I like the caution that other have posted,but the only way you are going to learn how to swim is to JUMP in the damn water.
Nice content shared..
Its a good sharing about the promoting reasons and plans..
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