Hope you had a relaxing, fun or profitable 4th of July (that's if you are located in the US--If you're not in the US, i hope you had a great Wednesday).
Lately, I've been writing a lot about "how to get people to your party" & "the Do's and Dont's of promotions", etc, etc.
But at this point, many of the people that have been reading the blog, my weekly emails and reading the Party Promoter Guide are ready to take their party to the next level.
They are throwing a weekly party or two and are making good money but they want to bring their party to a whole new level so they can start raking in the SIX FIGURE cash!
...I've been getting tons of emails asking me about this so I know many people are ready to find out how they can GROW THEIR PARTY and their income.
I've been doing this a long, long time and from my experience the best way to grow your party to another level is by focusing on people.
People?
Yes, people.
But in this case, I DON'T mean clients or party-goers.
If you're looking to grow your party, you're going to need more people to know about you and all of the hot parties you are throwing.
You want to get your name out there fast and to as many people as you can!
There are a number of ways to get your name out there so that every party-goer in town knows you who you are and what kind of party you throw---but most of them cost money (IE: radio commercials)
In my experience, they best way to really grow your party, without spending your money, is to focus on people.
...and by this I mean 3 things:
1) Get a Partner
2) Team up with other promoters
3) Get people to work for you
You could do all 3 of these options, or just one of these options, but these are they keys I've found to growing your party to another level.
I could talk about each of these topics for pages and pages, but to spare you the details, I'll just briefly touch on each of these...
1) Get a Partner:
Running a business can be a little work, and although running your own promoting business isn't much work, having a partner will make it that much easier.
But making the job easier isn't the best benefit of having a partner--the best thing about having a partner is that your partner will have access to 100's of people that you do not know.
(As i talk about in my guide, don't pick a partner with the same EXACT social circle--you want to expand your client reach)
So if you're looking to start promoting to a new type of crowd or to expand your reach of clients into another town or college, think of adding a partner for a quick and easy way to grow your party!
2) Team up with other promoters:
i know this sounds like a "partner" but it's not. I'm talking about working with another promoter on a few different events here or there, but NOT making them a partner in your business that splits all your profits and has access to all your clients and contacts.
Teaming up with another successful promoter is good if you want to promote a venue that is too big for your current party, but you feel promoting this venue will help out your name and reputation.
If you were to team up with another big-time promoter and together you can throw 1 HUGE party, both your reputations will expand to anew client base.
3) Get People to Work for YOU:
This is my favorite thing about promoting...Promoting is a job that actually has amazing fringe benefits and people are willing to help you out for free.
People will trade their time and services in exchange for free entry, VIP treatment, or a couple of free drinks.
Many young people love the social benefits involved with this job and will work for free just to be around it...which is great for us!
If for some reason you can't find people to work for free, then you can hire young and hungry promoters to pull people to your party for very cheap.
This is a common way people start out in the business...and it's EXACTLY how *I* started out in the business back in college. Someone paid me a flat fee to bust my butt and pull as many people as i could to their party.
I made very little money (I only realized this looking back since i know how much the main promoter was pulling in--at the time i thought it was pretty good money) and so did they other newbies like me, but we all learned a lot about how to be a promoter and how to run this business...and in exchange, the guy we worked for had his venue packed to the brim and made out with a ton of cash!
...In the end it was a good deal for both of us.
At the time i remember thinking it was unfair, but i had to earn my stripes just like many other promoters before me and i got to learn the business on the go and made some money doing it.
Well, you can do the same. Find some local college kids or hungry new promoters that want to crack into the business and offer to give them X amt for the night to pull all their friends and family to the party.
You do that with a bunch of kids, you're going to have a packed party without doing much work or spending too much money.
You could even offer them a list and give them a couple of dollars per person that comes on their list--this will motivate them to work harder!
As i mentioned earlier, you could use all of these ways together (get a partner, join forces with other promoters for a party or two and hire sub-promoters to help fill your venue) or you could use each one individually.
Either way, it's important to continue to grow your business and grow your list so that you can pull in the dollars you want and grow you overall bottom line.
Remember:
The bigger your parties get--the bigger your paychecks will get!
Showing posts with label Club Promoters. Show all posts
Showing posts with label Club Promoters. Show all posts
Tuesday, July 17, 2007
Monday, June 18, 2007
The Do's and Dont's of Promotions
Everyday I get lots of emails from promoters asking me questions on how to get started, how to make their business better, and how to throw the best party in town.
Recently though, I've been getting another question, almost on a daily basis, so I figured it would benefit everyone to address it in this blog...
"What are the BEST promotions to use to make my
party the hottest party around?"
In order to address this question I want to lay out the different kind of promotions, so you know what I mean when I say "promotions"...
1) Party Promotions:
these are promotions that are often tied to a theme or party concept. An example would be "Pimp 'n Hoe's" party or the"White Party" (like P. Diddy throws annually)
2) Bar Promotions:
these are promotions designed to drive traffic to the bar of the venue, such as nickel beer night, buy 1 get 1, or happy hours.
3) Door Promotions:
These are commonly used to get people in the door, such as Ladies Night or reduced admission before 10pm etc.
But first, I want you to ask yourself "why am I using a promotion" and do I really think this will a) make me more money
b) make my party that much better or
c) will it solve a problem that I am having
DON'T JUST USE A PROMOTION, TO USE A PROMOTION...
Promotions are great. I'm a big fan of them.
....But I also know that the fastest way to lose a crowd is to use too many promotions. (or the wrong promotion)
I've found my crowd gets bored of too many promotions and gimmicks, so i save them for when i really need them. I keep them locked away and only bring them out on special occasions.
Promotions are a good way to help a slow night or to pad the register on "off nights". They can also be used when you're starting to throw a new party or if your looking to pull an earlier crowd.
The key is to decide what your problem is that makes you feel that you need a promotion. Then see if you can come up with a promotional idea that will help to solve the problem.
An example would be:
If your crowd is showing up very late each Thursday night then try a reduced admission before 10p promotion to see if you can draw them into the venue on the early side.
A couple of quick Do's and Don't for beginners using promotions:
Do's:
Do use promotions that are right for YOUR CROWD. Don't just try out a promotion that you read about online or saw at a party.Make sure the promotion fits your crowd well.
Do ask the venue to pick up the tab or split the costs of the promotion. (if there are any)
Do spread the promotional ideas throughout the year...try not to use more than 1 a month.
Do use them on your softer nights---the "off nights" like Sun-Wed.
Dont's
Do NOT use a promotion your first night at a venue...try the venue out first and see how it goes before you add a promotion. You might not need one at all when first starting out.
Do NOT over use promotions...too many and your crowd will get bored.
Do NOT use a promotion on a Friday or Saturday night. (unless you are desperate) These nights should be bringing in the cash without a promotion at all!
Do NOT get too focused and distracted with using catchy promotions.Focus your time more on building your list of clients...you'll make a lot more money in the long run if you do!
Bonus Golden Tip:
Just so you get an idea, here is when I will use promotions:
If I'm throwing a party on a off-night and I'm having trouble getting it going, i will try a promotion.
If I'm trying to get people to come to a venue that is out of the way or maybe a brand new spot that no one ever heard of, then I might try a promotion.
If I've been throwing parties that make good money, but I see that the money I've been making at this venue is leveling off (not increasing every week) then I'll try a promotion.
Using promotions can be a great way to increase traffic and awareness of your party, help solve problems on slow nights, or add some life back into your regular parties.
But before you use them, make sure to know why you are using a promotion and how it will help your business make more money (isn't that the key to everything we do?!?!)
Recently though, I've been getting another question, almost on a daily basis, so I figured it would benefit everyone to address it in this blog...
"What are the BEST promotions to use to make my
party the hottest party around?"
In order to address this question I want to lay out the different kind of promotions, so you know what I mean when I say "promotions"...
1) Party Promotions:
these are promotions that are often tied to a theme or party concept. An example would be "Pimp 'n Hoe's" party or the"White Party" (like P. Diddy throws annually)
2) Bar Promotions:
these are promotions designed to drive traffic to the bar of the venue, such as nickel beer night, buy 1 get 1, or happy hours.
3) Door Promotions:
These are commonly used to get people in the door, such as Ladies Night or reduced admission before 10pm etc.
But first, I want you to ask yourself "why am I using a promotion" and do I really think this will a) make me more money
b) make my party that much better or
c) will it solve a problem that I am having
DON'T JUST USE A PROMOTION, TO USE A PROMOTION...
Promotions are great. I'm a big fan of them.
....But I also know that the fastest way to lose a crowd is to use too many promotions. (or the wrong promotion)
I've found my crowd gets bored of too many promotions and gimmicks, so i save them for when i really need them. I keep them locked away and only bring them out on special occasions.
Promotions are a good way to help a slow night or to pad the register on "off nights". They can also be used when you're starting to throw a new party or if your looking to pull an earlier crowd.
The key is to decide what your problem is that makes you feel that you need a promotion. Then see if you can come up with a promotional idea that will help to solve the problem.
An example would be:
If your crowd is showing up very late each Thursday night then try a reduced admission before 10p promotion to see if you can draw them into the venue on the early side.
A couple of quick Do's and Don't for beginners using promotions:
Do's:
Do use promotions that are right for YOUR CROWD. Don't just try out a promotion that you read about online or saw at a party.Make sure the promotion fits your crowd well.
Do ask the venue to pick up the tab or split the costs of the promotion. (if there are any)
Do spread the promotional ideas throughout the year...try not to use more than 1 a month.
Do use them on your softer nights---the "off nights" like Sun-Wed.
Dont's
Do NOT use a promotion your first night at a venue...try the venue out first and see how it goes before you add a promotion. You might not need one at all when first starting out.
Do NOT over use promotions...too many and your crowd will get bored.
Do NOT use a promotion on a Friday or Saturday night. (unless you are desperate) These nights should be bringing in the cash without a promotion at all!
Do NOT get too focused and distracted with using catchy promotions.Focus your time more on building your list of clients...you'll make a lot more money in the long run if you do!
Bonus Golden Tip:
Just so you get an idea, here is when I will use promotions:
If I'm throwing a party on a off-night and I'm having trouble getting it going, i will try a promotion.
If I'm trying to get people to come to a venue that is out of the way or maybe a brand new spot that no one ever heard of, then I might try a promotion.
If I've been throwing parties that make good money, but I see that the money I've been making at this venue is leveling off (not increasing every week) then I'll try a promotion.
Using promotions can be a great way to increase traffic and awareness of your party, help solve problems on slow nights, or add some life back into your regular parties.
But before you use them, make sure to know why you are using a promotion and how it will help your business make more money (isn't that the key to everything we do?!?!)
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