4 Simple Tips For Choosing a Successful Party Theme

Last week I shared some success stories of people that got the Party Promoter Guide and used it to start throwing parties or take their existing business to a whole other level.

I sent this email to pump people up...to get them motivated...here's a link to it again, in case you missed it

...Well I guess it worked because over the past week I have received more emails about promoting and my book than I have in the past 3 months.

My inbox literally went over its capacity and I had to delete old emails before more people could email me. (If you emailed me and it got bounced back...I'm sorry, but try sending it again now)

If you emailed me and I didn't respond, please be patient...its going to take me awhile to write back to all these emails,but I will try to get to those that need help with their business.

While going through my emails I did notice that a lot of people had questions about Success Story #3 from Wayne of Fine-Nite N-Tertainment asking how he came up with the idea for his successful party and how he executed it.

So I emailed Wayne asking him to share some of his secrets of his successful party and here's a summary of what he sent back.
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Mr. Gold,

I had never been a fan of the show Sex and the City, but knew that it was a hit with the women.
Then on the news I saw that women all over were lining up for the premiere of this movie dressing up in their best clothing and highest heels waiting in line. They had their hair and nails done like they were going to a nightclub.

At that moment I decided to throw a party with the Sex and the City theme, thinking this would draw those same fanatical women to my party since they loved the show so much.
I did about 15 minutes of reading online and came up with a theme and drink special.
The drink special was 2 for 1 cosmopolitan's, which was their drink of choice on the show and in the movie, to keep it authentic.

The theme was for women, saying "which character is inside YOU"? urging the women to dress up like their favorite character or their inner character.

While I was worried that this idea was a little stupid, deep down I knew from what I had witnessed on TV that women WANTED to dress up like this...they were attending the movie in their finest clothes. They were looking for a reason to put on their nice clothes or dress like "Carrie".

And they did...almost every women in attendance was dressed in fancy clothes or hats or skimpy clothing.

The women outnumbered the men that night at least 2 to 1 which I've been told is quite rare.
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Wayne went on to say he thought he had some beginners luck, but I personally don't believe in that.

He threw a great party with a very targeted and specific theme.He did some research to know the background of the show and kept it authentic and gave women what they want.

Throwing "themed" parties is a great idea because it's both lucrative and fun at the same time.
Believe me, throwing the same party at the same club week in and week out with the same drink specials (while it's very profitable)can get a bit boring for some promoters.

So throwing in a few themes here or there is a great way to keep you AND your crowd excited about your parties. (but DON'T over do them)

Here are 4 simple tips to help you when choosing and executing a great theme...
1) Decide on a theme:
-what's hot?
-what's the lead story on the news?
-what big event is coming up?
-what big movie is coming out?
-what anticipated album is coming out?

2) Decide on a hook:
-will you have people dress up?
-will you have drink specials related to the theme?
-are you having special contests?
-will you have a special guest or DJ?

3) What goes into the theme:
-do you need to buy things (prizes, t-shirts, etc)?
-do you have to pay for someone to attend (celebs?)
-will it be hard to execute your idea?

4) do something that's right for your crowd
-Is this right for your crowd? (don't just do something that's hot if it won't appeal to your specific crowd)
-will your theme offend the majority of women that attend?
-will this theme make people want to attend your future parties?

So if you're looking to mix up your parties a little bit, consider a themed party and try these tips to help your party become a success!

Are You a Promoting Success Story?

I don't know about you, but nothing gets me more motivated to go out and earn some cash then reading about other people that are out there doing it.

I'm the kinda guy that likes to read success stories of other wealthy and powerful people. I don't mean just in the promoting world, but in all different types of businesses.

I like to read how people got rich with an idea or how they built their fortunes with a business...it makes me realize i can do it too if i stay focused and motivated.


So to keep everyone motivated (including myself), I'm going to continue to send out emails of success stories from promoters that have gotten the Party Promoter Guide and have made money or thrown insane parties that are worth sharing with everyone...

Hopefully, these emails will either:
A) Stop you from procrastinating and start you promoting.
or
B) Motivate you to take your promoting business to the NEXT LEVEL!

Over the past few months, I've been getting a large number of emails from readers of the guide sharing success that they've had in the promotions business...
I guess the Book is working!

But remember, The Party Promoter Guide will only help you IF:

...you actually read the book and take in the information. (there is a ton of good stuff in there and if you don't actually read it, you'll never learn from it.)
and

...you're willing to try some of the techniques that I teach in the book. (70% of the people that get the book will do nothing. Separate yourself from everyone else and take the steps to make the money that you desire.)

I got so many "Success Story" emails the past few months, that I decided to share a few different Success Stories...
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Summer Success Story #1... Malcolm R. Columbia, SC
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Hey man,

I have started promoting parties here in Columbia, SC.

It's a gold mine because it's such a small town and there's not a lot of competition.

We have a big party this Thursday and we expect about 300-500 people to come out.
Thanks for the advice and wish you much success this weekend.

Peace,

Malcolm R

...I get lots of emails from people saying that they live in a small town so promoting will never work there. But as you can see, promoting in a small town can be done very successfully. 300-500 people is a huge crowd no matter if you are promoting in New York, NY or Columbia, SC.

Many times in small towns there is less to do and people rely more on promoters to organize events for them to attend. Plus, small towns often mean less competition and you can clean up like my man Malcolm is doing. Keep it up!!

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Summer 2008 Success Story #2... Ricky S. Sacramento, CA
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Hi,

I been so busy these last few weeks...by using your promoter guide.

I've been putting my company "REMOVED management & Promotion" out there...Now, The club owners been calling us.

We promote clubs every week.. Guest list's from them are $3-5 dollars per person or they pay us a flat rate of $500.00 if we pull 80 people minimum.

Now as for today, I have a meeting with the owner tonight to promote on Thursday night "College Night" I'm going to ask for 30% over all bar and door.

I have a really strong team in Sacramento--I have street team, DJ's, GoGo Dancers and Artists. So if you want to something together let me know...

Thanks,
Ricky
Sacramento, CA

...Ricky is a great example of putting together a strong team behind you and getting the job done. Street team, DJ's and Go-Go Dancers--when he approaches an owner, he can offer the whole package to them nice and neat. That makes it very appealing to an owner and makes your sale that much easier.

And as you can see from this example, once you get going on your own and have some success, the owners and mangers come TO YOU, instead of you going to them!

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Summer Success Story #3... Wayne U.K. "Fine-Nite Ntertainment"
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Mr Gold,

After getting your book, i started throwing parties immediately.
I have thrown a few recent successful parties that have inspired me to keep going.

My first party out of the box was a hit. A "Sex and the City" themed party. We had drink specials and it pulled a tremendous crowd, most of them being women.

After that, i had many beautiful women on my list to contact for my future events which has been quite the help and made my follow-up parties a hit.
Please keep the tips coming...you certainly are "Gold"!

Many thanks,
Wayne

...Wayne threw a party catered to women and the result was more successful parties. He learned a key thing on his first party. If you want long term continued success week in and week out, build up a client list of dedicated and loyal women that will attend your parties...and men are sure to follow!

Its easy to say to new promoters "go get as many hot girls to come to your party to be a success" because its must easier said than done.

But how do you get women to your party? Throw a party that is geared towards them. Make women WANT to come to your party.

Most new promoters make the mistake of throwing parties *around women (bikini contests, mud wrestling, models party, etc) but those are parties thrown around women FOR MEN. Most women don't want to attend those parties each week.

While those themes are great and do work from time to time, (and can be very lucrative when done right) if you want to build long term success and a big list of girls that will come to your parties week in and week out, throw parties they will want to attend like a sex and the city or offer drinks specials for cocktails they want to drink.

I hope these couple of emails did the job and inspired you or motivated you to make some moves...these are normal people just like you and me, who got the guide, and took the steps to make some cash!

Something that Happened to ME...

I want to tell you a quick story about something that happened to me TODAY and what i learned (again) from it...

Today i was at the gym working out when this ridiculously hot girl walked by me.

Remember, i'm living in LA now so i see some pretty amazing women walking by me on a daily basis. (Just last week i sat 2 tables away from a group of 8-10 former playboy bunnies. Great meal!).


So i'm just staring at this beautiful girl in the mirror while i'm pretending to continue my workout and i guess i was a little obvious because the guy on the bench next to me starts laughing.

Obviously he noticed her too so we began talking. We ended up working out together and talking for the next 45 minutes.

I found out that this guy works in the marketing department for a fairly big cable television station.

Right away i jumped on this and told him that i'm a promoter and if he was ever looking for someone to throw a party for them or coordinate an event at a venue, i could help him out.

I told him about a few of my past parties, the clubs I've worked at, and the people I've worked with. He said he would definitely let me know if they ever have anything they could use my services for. (When we went back to the locker-room i made sure to give him my card--i always have a few in my wallet)

I figured it was a long shot, but it was a good contact to make and hopefully something good would come of it...
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Well tonight i got an email on my blackberry from him that I've copied and pasted here:


"We r gonna be launching a new show this fall& i'd love to talk to u about throwing a PR launch party for us. Call me tomorrow"


Hopefully this happens and we get to throw this launch party with lots of celebrities and sponsors...that would be great for my resume and EXTREMELY, EXTREMELY profitable!
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But this whole situation reminded me of how important it is to be social and outgoing as a promoter...

...i know this sounds obvious to some people but from time to time we all need to be reminded. Even i forget how important this is for our business and how much we can benefit by being very social at all times.

It's easy for us to go about our daily lives with our heads down and our mouth's shut...but if we do that we limit the different opportunities that come our way.

The more people we talk to, the more friends we make, the more connections we have, means the more money we'll make.

Think of every single new person you see or meet as another opportunity to make more money...So the more people you meet, and the more people you talk to,the more money you will make!

And this rule doesn't just apply to being a promoter...this is true for any business that you are in.
If you want to be successful in business you need to be (or learn how to be) social and outgoing at all times.

While this does apply to all businesses, this is especially true for promoters...We earn a lot of money by bringing people to a party. We are paid to be popular and have lots of friends/connections.

The only way to make more friends and meet new people is to talk to people at the gym, in your classes, at your office, or anywhere you run into people on a daily basis. Join groups, attend events and go out of your way to network.

Had this beautiful girl not walked by I might have kept to myself today and not started talking to this guy...and then this opportunity (whether it turns into the very profitable party or not) would have just passed me by.

I got lucky this time but i'm going to make a point to work on this every single day because, while i knew this was important, i was reminded how much this will improve my business on a daily basis!

So my tip of the week, one that I need to remember too...
No matter where you are or what you are doing, always look to be social and outgoing whenever humanly possible, so you are open to any and all opportunities that might come your way!